The CS team at a team-building event on 7 November 2024.

Shaping your campus experience: The team behind NUS’ vibrant dining and retail spaces

Have you ever savoured a favourite meal or browsed a beloved shop on campus and wondered how these services were engaged? Behind the vibrant dining and retail landscape at NUS is the dedicated Leasing team from Campus Services (CS). These professionals play a key role in thoughtfully shaping a diverse and dynamic retail environment that enhances the everyday experience of the university community.

The CS Leasing team acts as strategic curators, thoughtfully crafting a vibrant ecosystem of cafes, restaurants, and retail outlets that elevates the campus experience. Their role goes beyond traditional leasing — it requires a deep understanding of community demographics, shifting curriculum trends, and the broader vision for a dynamic, future-ready campus. 

“Through careful selection and seamless integration of diverse tenants, we orchestrate a rich tapestry of offerings that reflect the varied needs and preferences of students, faculty, and staff — ultimately nurturing a thriving, inclusive, and engaging campus community,” shared Ms Jeslin Pang, Head of Retail Dining Services, Sports & UTown Management (RDSU). She also manages event space leasing at the Shaw Foundation Alumni House.


 

Teamwork, smiles, and a shared commitment to excellence – the Retail and Dining Services team is making every moment count! (From left to right: Mr Sng Jin Soon, Ms Jeslin Pang, Ms Yeo Chin Hoon, Mr Ahmad Edi Bin Nawer, Ms Joanna Kher, Ms Ariyl Ang, Ms Zhong Ziqian, Mr Jackson Tan and Ms Angeline Kho).

Balancing quality with affordability, the CS Leasing team actively collaborates with tenants to keep food prices competitive. Guided by campus data, market research, and strategic engagement with potential partners, they have successfully introduced a wide range of dining options on campus — demonstrating a clear commitment to enriching campus life while responding to the diverse tastes and preferences of students, staff and even alumni. 

The CS Leasing team places a strong emphasis on cultivating collaborative, long-term relationships with tenants. Beyond overseeing day-to-day operations, they actively foster partnerships through joint promotions, campus bazaars, and other shared initiatives that resonate with students’ interests and campus culture. Guided by the belief that tenants are vital contributors to the campus ecosystem, the team maintains regular engagement and open channels of communication to ensure mutual growth and alignment.

 

The Prosperity Bazaar, held at the Terrace on 2 February 2024, was the first post-COVID-19 market event held in an NUS canteen

Bringing popular dining brands and options to campus is a strategic and collaborative effort – one that starts with proactive outreach to retailers and is supported by compelling presentations on the benefits of campus locations. From site assessments to menu planning and pricing discussions, the process is thorough and guided by a commitment to quality and variety. By blending well-known international names with standout local favourites, the CS Leasing team curates a diverse dining scene. A community referral programme also invites the NUS community to suggest and connect with potential vendors—ensuring the campus menu continues to evolve with flavour and inclusivity.

Their commitment to a vibrant dining scene is reflected in their close collaboration with the NUS Students’ Union (NUSSU) and regular collection of student feedback, ensuring that vendors and retailers stay responsive to evolving tastes and campus needs. 

Shreeya Chhabra, a third-year student from the Faculty of Science and the Deputy Welfare Secretary of NUSSU, said, "We are grateful to have participated in the Leasing team’s tender interviews for dining and retail spaces, which enabled us to represent student voices and contribute to creating a more diverse and inclusive campus environment. The Leasing team’s openness to student perspectives has been invaluable in shaping spaces that better serve the NUS community." 

The team’s positive strides in creating a more enjoyable dining experience are evident from recent student surveys that show a strong 90 per cent satisfaction rate with the variety and quality of on-campus food and beverage options. While encouraged by this feedback, the CS Leasing team remains committed to listening, adapting and continuously improving to meet the evolving needs of the campus community.

 

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